Led a team that created a campaign called “Naked Vodka.” We chose the term "naked" to convey a positive message, intentionally challenging the typical industry approach that often objectifies women. Instead of focusing on people, we highlighted nature. For us, "naked" meant having nothing to hide. We celebrated transparency, authenticity, and the revelation of the true self. Additionally, we developed a coffee table book that tells the stories of Finlandia, featuring a custom font designed by a Finnish designer to authentically represent his country.