Role: Creative Direction / Art Direction / Naming / Branding
Date: 2022
To create an event experience that attracts and engages audiences, connects brands and supports creators, rather than interrupt and annoy them.
We created a reality TV show with the unique selling proposition of having brands sponsor the show through selective product placements. This approach was highly successful, leading to increased engagement and viewer interest. Due to its popularity, we successfully launched a second season, further enhancing its impact and profitability through continued strategic brand partnerships.
