Role: Art Direction
Mia Fit had a completely new and different product design – with bright colors, a significantly smaller size, and 2 buttons for changing the cleansing setting. Consumers couldn’t get enough of its “cute” appearance.
To capitalize on consumers’ feedback that they loved the new look of the Mia Fit, we recommended a product-focused campaign that highlighted Mia Fit’s two speed settings in a fun and surprising way. Our straight-forward print ads were featured in a broad scale media buy, in publications like Vanity Fair, People, and Oprah.
