We revitalized Microsoft's brand portfolio for tech students by developing a unified, modern branding strategy and comprehensive guidelines, effectively enhancing the visual connection to content, tools, and programs offered worldwide.
We revitalized Microsoft's brand portfolio for tech students by developing a unified, modern branding strategy and comprehensive guidelines, effectively enhancing the visual connection to content, tools, and programs offered worldwide.
Role: Branding / UI.UX / Art Direction / Design
Problem
Problem
Students influence the trends for technology devices, social networks, and new behaviours. Unfortunately, the four Microsoft properties that serve tech students were dated and inconsistent.
Students influence the trends for technology devices, social networks, and new behaviours. Unfortunately, the four Microsoft properties that serve tech students were dated and inconsistent.
Results
Results
We developed a fresh, unifying solution for their brand portfolio, including complete Brand Guidelines to instruct Microsoft partners, affiliates, and agencies worldwide. Now there’s a strong visual connection to the content, tools, and programs that Microsoft offers students, from Syracuse University to Shanghai.
We developed a fresh, unifying solution for their brand portfolio, including complete Brand Guidelines to instruct Microsoft partners, affiliates, and agencies worldwide. Now there’s a strong visual connection to the content, tools, and programs that Microsoft offers students, from Syracuse University to Shanghai.
