Enzi

Works

Sirge

High-traffic Shopify brands were spending aggressively on Meta and paid social, but lacked clear attribution and conversion clarity—resulting in strong reach with underperforming CTRs and weak post-click conversion.

Role: Creative Direction / Re-Branding / CRO

Role: Rebranding / UI.UX

Date: 2026

Insight

Performance isn’t just media—it’s creative + UX + clarity. Ad efficiency breaks down when landing pages don’t reinforce the ad promise, surface value fast, or guide users cleanly to conversion.

Solution

As Creative Director, I lead CRO-driven redesigns and performance creative optimization across Shopify sites:

Redesign landing pages to align with paid social messaging and CTAs
Clarify value props, pricing, and trust signals above the fold
Design modular systems optimized for testing (headlines, imagery, CTAs)
Use Sirge attribution data to inform creative decisions and iteration

Results

Increased CTR and lower-funnel engagement by aligning ad creative with on-site experience

Improved conversion rates and revenue per visitor across multiple DTC brands
Enabled faster creative testing cycles informed by real attribution data
Designed and optimized 50+ high-performance Shopify experiences focused on revenue impact