Sirge

Sirge

Sirge

Led Sirge's redesign, simplifying their interface for non-tech-savvy Shopify owners. Utilized research-driven strategies to create a strong connection with entrepreneurs seeking stress-free e-commerce management.

Led Sirge's redesign, simplifying their interface for non-tech-savvy Shopify owners. Utilized research-driven strategies to create a strong connection with entrepreneurs seeking stress-free e-commerce management.

Role: SaaS / Re-Branding / UI.UX / Web Application

Role: Rebranding / UI.UX

Date: 2024

Problem

Problem

Sirge's existing user interface is overly complex and geared towards tech-savvy Shopify store owners, creating a barrier for less technical entrepreneurs who want to effectively manage their e-commerce stores without stress or confusion.

Sirge's existing user interface is overly complex and geared towards tech-savvy Shopify store owners, creating a barrier for less technical entrepreneurs who want to effectively manage their e-commerce stores without stress or confusion.

Approach

Approach

My approach prioritized enhancing user experience by simplifying navigation, making the website a breeze to explore. Additionally, I introduced Sirgé, a delightful jellyfish mascot who adds a sense of playfulness while guiding visitors with helpful tips and encouragement. This emphasizes the importance of effortless interaction and enjoyment while explaining the role of your mascot in maintaining a positive atmosphere.

Solution

Solution

By spearheading a comprehensive redesign and user experience transformation, we can simplify Sirge's interface to be more accessible and intuitive for non-tech-savvy Shopify store owners. This approach will establish a strong connection with entrepreneurs seeking a stress-free and efficient e-commerce management experience.

By spearheading a comprehensive redesign and user experience transformation, we can simplify Sirge's interface to be more accessible and intuitive for non-tech-savvy Shopify store owners. This approach will establish a strong connection with entrepreneurs seeking a stress-free and efficient e-commerce management experience.

By spearheading a comprehensive redesign and user experience transformation, we can simplify Sirge's interface to be more accessible and intuitive for non-tech-savvy Shopify store owners. This approach will establish a strong connection with entrepreneurs seeking a stress-free and efficient e-commerce management experience.

New Business Inquiries

New Business Inquiries