Date: 2023
A confusing and complex home insurance subscription process was hampering people from a simple insurance purchase.
Super had always been sold direct to real estate agents who would gift home warranties to their buyers. They needed to begin selling to consumers as well.
We were asked to refresh the brand to be more consumer facing including everything from the marketing strategy through website design and launch advertising.
Super is much more than a home warranty, and their website and marketing need
to show that. After doing research we discovered that homeowners really love their homes but hate the upkeep. From routine home maintenance to unexpected appliance or system breakdowns,
Super lets people skip the drama of home maintenance and repairs.
