Role: Branding / UI.UX
Date: 2023
Current social platforms are not controlled by you. quite the opposite—they control you. you are limited in what you can do. you are the product. you own nothing, not even the words you say. ads are rampant. creators don't get paid for what they create. and the worst? they are designed to addict you through outrage. it's proven that outrage drives more engagement and social media platforms have mastered that.
We interviewed over 75 social influencers. We asked them key questions about their journey with specific platforms like Youtube, TikTok, Facebook and Instagram. Almost unanimously the results where the same. They where very frustrated and concerned about changing algorithms that effected they're revenue. The highest level of frustration was with YouTube almost 88% where concerned.
Create an app and platform that solves two emerging issues: first, a frustration with the payment process and frequency of change with YouTube. Second, the growing uncertainty of their ability to control their own content.
