Tattoo aftercare is more than just skincare—it’s about preserving art, identity, and self-expression. Yet many people with tattoos struggle with itching, fading, and skin irritation that dulls the vibrance of their ink.
Tattoo aftercare is more than just skincare—it’s about preserving art, identity, and self-expression. Yet many people with tattoos struggle with itching, fading, and skin irritation that dulls the vibrance of their ink.
Role: Creative Direction / Naming Packaging Design / Art Direction / Branding / Web
Date: 2025
Role: Creative Direction / Naming Packaging Design / Art Direction / Branding / Web
Date: 2025
Role: Creative Direction / Naming Packaging Design / Art Direction / Branding / Web
Date: 2025
Problem
Problem
Traditional aftercare products often treat tattoos as an afterthought, with generic packaging and formulas that fail to address the unique needs of tattooed skin. This leaves customers without solutions designed to both soothe the skin and protect the art.
Traditional aftercare products often treat tattoos as an afterthought, with generic packaging and formulas that fail to address the unique needs of tattooed skin. This leaves customers without solutions designed to both soothe the skin and protect the art.
Solution
Solution
Color Bright was created to change that. Our products calm irritation, reduce itching, and help tattoos maintain their rich color and definition over time. To bring authenticity to the forefront, the packaging intentionally showcases a diverse range of real people with tattoos—something rarely seen in this category.
Color Bright was created to change that. Our products calm irritation, reduce itching, and help tattoos maintain their rich color and definition over time. To bring authenticity to the forefront, the packaging intentionally showcases a diverse range of real people with tattoos—something rarely seen in this category.
Branding Strategy
Branding Strategy
To stand apart, we built a system of bold, vibrant colors that assigned each product its own energy, while a unifying label grid brings structure and cohesion across the line. The result: packaging that’s as distinctive and expressive as the tattoos it protects.
To stand apart, we built a system of bold, vibrant colors that assigned each product its own energy, while a unifying label grid brings structure and cohesion across the line. The result: packaging that’s as distinctive and expressive as the tattoos it protects.
